Celebrities fronting products at CES
Posted January 7, 2014 8:20 am.
This article is more than 5 years old.
LAS VEGAS, NEVADA (NEWS1130) – Monster is the company behind Monster cables and is probably better known for Monster headphones.
It has partnered up this year with UFC and the World Poker Tour, but it’s keeping some of its old stars as spokespeople, like TV personality Nick Cannon.
“The partnership’s been going on half a decade, at this point,” says Cannon.
“It’s reached levels I’ve never even imagined; they’ve shown me so much at the consumer electronics industry and then now… at the point where I can actually help them in the world of content and television production and such… it’s exciting.”
Follow @BruceClaggett with the hashtag #CES1130 to see the latest innovations coming out at the 2014 International Consumer Electronics Show.
