Destination BC revitalizing its image
Posted November 4, 2014 6:44 pm.
This article is more than 5 years old.
VANCOUVER (NEWS1130) – BC’s tourism sector is revamping its image to attract visitors from around the world.
Marsha Walden with Destination BC says the focus is on wilderness and the emotional connection it makes with travellers.
“Super Natural British Columbia is making a persuasive new promise to our guests, it’s a promise of inspired exhilaration, it’s a promise to experience both raw wilderness and refined cities,” she explains. “It’s about the best prospects for those travellers around the world that want to make British Columbia their next vacation because they are really attracted by what they see as our authentic wilderness.”
“American travellers are, of course, our biggest international market and they are an elephant that really outweighs most other overseas markets or international markets but China has recently come to the top of all of our overseas markets,” Walden adds.
Greg Klassen with the Canadian Tourism Commission says there is no stopping the demand for tourism around the world. “With international arrivals expected to grow as much as 4.5 per cent in 2014, according to the World Trade Organization. Tourism is Canada’s largest service export, contributing $16.4 billion in 2013. Every one per cent increase in international arrivals coming to Canada drives over $800 million in additional trade. Destination BC’s new strategy and revitalized tourism brand promise to make the most of this incredible opportunity.”
The revitalized brand was developed with extensive research from over 10,000 consumers across international markets, input from over 350 industry stakeholders and insight from 115 front-line staff in BC’s Visitor Centres.
