Cannabis retailers allowed to sample producers’ products at Victoria, B.C. conference

A cannabis conference in Victoria, B.C. will be able to provide sampling to retailers for the first time this weekend.

The Grow Up Conference & Expo in Victoria — taking place in the province’s capital from Oct. 1-3 — says a recent permit from the British Columbia Liquor and Cannabis Regulation Branch specifically allows the conference’s licensed producers to offer samples to licensed retailers.

“The changes require that cannabis samples be supplied in reasonable quantities and should have little retail value. There is no prescribed maximum amount for cannabis samples; however, a sample shall not be used for any type of inducement. Providing cannabis samples to anyone without a cannabis store licence remains prohibited,” reads a release from Grow Up.

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The conference features dozens of speakers, sessions, and exhibits while branding itself as a place “where brands, growers, and retail meet.”

“We’re excited to be the first industry expo in B.C. to benefit from allowing licensed producers to provide cannabis samples to licensed retailers; this is an incredible opportunity for brands to secure future sales and continue growth in the industry, and economy,” said Grow Up President Randy Rowe.

“The ability to provide samples for marketing purposes to retailers is an essential tool for brands to showcase their products and connect with retailers. We are thrilled that our participating brands can now take advantage of this opportunity.”

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