Five years later, pot producers are growing flowers and veggies

In today’s Big Story Podcast, the promise of untold millions once puffed up the legal cannabis industry to unimaginable highs. Then blunt reality set in. Now, with dreams of fortunes going up in smoke, some producers are entering joint ventures into other industries, hoping to find ways to keep business rolling.

Meanwhile, the government’s long-awaited review of the Cannabis Act is still pending, and everyone with money still invested in the industry is hoping the grass will be greener on the other side of that process.

Tara Deschamps is reporter with The Canadian Press. “I think the main reason why it’s so far off what they imagined is because we’ve seen so much regulation. We’ve seen the illicit industry still be quite strong. So it’s been difficult for companies to get to sort of where they dreamed,” said Deschamps.

Is there still upside in the weed business? Or does the industry have too many chronic problems?

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