TransLink launches Trip Diary survey to collect travel data on Metro Vancouver and Fraser Valley

TransLink is asking for the public’s help in determining the future of transportation in Metro Vancouver and the Fraser Valley.

The Trip Diary survey, which is conducted twice per decade, is now open for submissions.

Used to help determine how people travel, the survey will be conducted by research company Ipsos and distributed to one third of households between both regions.

Chosen households will receive letters requesting their participation in the survey, through either the Trip Diary survey website or app.

To ensure the responses remain random, only those who receive invitation letters will be permitted to participate.

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Each household that participates will receive a $20 gift card from Ipsos, and an additional $10 gift card will be given out to every household member who uses the app to fill out the survey.

A $2,000 cash prize is also up for grabs and the winner will be drawn from the pool of participating households.

“Travel patterns have changed significantly over the past few years, and this data will help TransLink, political leaders, and stakeholders better understand those new patterns when making transportation plans for the region,” TransLink states in a media release.

The last Trip Diary survey was conducted in 2017. It showed around 50 per cent of trips taken by survey participants in Vancouver were by car, while approximately 23 per cent were by walking and 18 per cent were by transit.

According to TransLink, previous survey data has contributed to plans such as Clean BC’s Roadmap to 2030 and the City of Vancouver’s Transport 2040.

Data is shared with the provincial government, municipalities and stakeholders. TransLink says socio-demographic information is kept confidential.